Whenever you search any thing in any search engine then you will see a page which will came with your query you put in the search engine box that is called as SERP
SERP contain major two types of Listing
(1) Organic Listing
(2) Paid Listing
(1) Organic Listing: To get your website in organic listing you must have to do all the SEO activities. It is not easy process you must have to do hard work to get your listing in Search Engine. It can be do at the free of cost.
(2) Paid Listing: For paid listing you must have to pay charges for particular search engine. For example If you search any query Lets say shopping in New York then you will see some advertising at the top of search engine or at the right hand side that is called as Paid Listing.
Each Search Engine using Advertising programs for Example Google is using Google Adwords. Yahoo is using Yahoo Advertiser and Bing is using Bing Ads, Adcenter
Some other important terms used in SERP (I am taking the Example of Google Search Engine)
Competition
Everything
Images
Videos
News
Shopping
Books
Places
Blogs
Realtime
Discussions
Patents
See the Image Below
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