The Google Online Marketing Challenge (GOMC)
About: The Google Online Marketing Challenge (GOMC) is an exciting opportunity for students to experience online marketing and creating online marketing campaigns using Google AdWords. As well, students and their professors can win great prizes. Over 50,000 students from almost 100 countries have participated in past Challenges.
With a US$250 budget provided by Google, students develop an online advertising strategy for a real business or non-profit organization that has not used AdWords in the last six months. The global winners and their professor receive a trip to the Google Headquarters in Mountain View, California to meet with the AdWords team. Regional winners and their professor receive a trip to a regional Google office.
The competition is open to enrolled undergraduate or graduate students, regardless of major, with teams ranging in size from three to six. All students must register under a verified professor/instructor at a higher education institution.
Competition Registration
Professor Registration
Professors register for the Challenge from November 15, 2011 to May 1, 2012. Once a professor registers, he or she will get a confirmation email. Google will verify their employment at the educational institution. Verification may vary depending on the institution.
Student Registration
Students can register from January 31, 2012 to May 11, 2012. Professors MUST have registered before students can register their student teams on the dashboard
Key Dates for GOMC 2012
Professor registration: November 15, 2011 to May 1, 2012
Student registration: January 31, 2012 to May 11, 2012 3
Week campaign window: January 31, 2012 - June 8, 2012
Deadline for uploading campaign report: June 15, 2012
Global and regional winners announcement: Late July, 2012
Social Impact Award winners announcement: Late August, 2012
Best Social Media Page Award winners announcement: Details to follow soon!
For more details about GOMC, visit: www.google.com/onlinechallenge
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