What is the Meaning of Exact, Phrase and Broad Match in Google Adwords Keyword Tool ?

Exact, Phrase and Broad Match

If you are doing keyword analysis for your website using Google Adwords Keyword Tool then you must know about the Exact Match, Phrase Match and Broad Match. These are important factor for starting keyword analysis, PPC and SEO for any website.

What is Broad Match ?

Broad Match: The default option is broad match. Example: keyword

The meaning of broad match is showing similar phrases and relevant variations for search volumes.

For example, I type 'SEO New York' it will include the following results and these results will be count in the global or monthly search volume.

(a) best company seo new york
(b) seo company new york
(c) new york seo company

Broad match will show larger searches.

What is Phrase Match ?

Phrase Match: Example: "keyword"

The meaning of phrase match is showing the results where it found the exact match in phrase.

For example: "SEO New York"

(a) best seo new york company -> (Found phrase match) It will use the count in local or global monthly searches.

(b) new york seo company -> (Not found phrase match) It will not include in the count of local or global monthly searches.

What is Exact Match ?

Exact Match: One of the best method for the conversions if you are using CPC or SEO organic results. Example [keyword]

Show for searches that match the exact phrase exclusively.

For example: [SEO New York] will return only seo new york counts.

(a) Here seo new york company will not use in the search count.
(b) Also new york seo will not include in the search count of local or global monthly searches.
(c) Only 'seo new york' count will be used in the local or global monthly searches.

The exact, broad and phrase match is also very important for CPC, Google Adwords (PPC) for any website.

If you have any doubt in meaning of Exact, Phrase and Broad Match then you can ask your query by comment.