Tuesday, September 20, 2011

Yahoo Search - Powered by Bing - Did You Notice Yahoo Search is Powered by Bing Microsoft ? - Yahoo Updated Privacy Policy

Interesting Yahoo Search is Powered by Bing

If you are using Yahoo then you will notice Yahoo search is powered by Bing (Microsoft) At the bottom of Yahoo search you will notice trademark of Bing. See the image below.

Actually Yahoo updated their privacy policy page, and you will notice in privacy policy page Yahoo also mention this updation.

Yahoo has integrated its search and sponsored search services with Microsoft.

As part of this integration, Yahoo! shares with Microsoft your search query, IP address, anonymous information from your web browser (such as a unique identifier for your web browser) and other anonymous data (such as demographics including gender and age in whole years).

Microsoft uses this information, as well as your search results clicks, for search product improvement, research and analysis, to provide more relevant search results and search advertising, and to help detect and defend against fraudulent activity on sponsored search results.

Yahoo! formats results provided by Microsoft’s Bing search service to provide an enhanced search experience to you.

But its very interesting both search engines Yahoo and Bing are showing different results for each query.

Can this collaboration of both two search engines Yahoo and Bing will beat Google ?

You can discuss this question by giving response here.

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